Travel review sites commonly show up at the top of search engine results with looking for hotels or restaurants in a specific area. Their audience is massive and ignoring them is now mission impossible.
Some businesses complain about them, as they focus on the bad (sometimes fake) reviews left by unhappy or very demanding customers. They’re a way to mitigate the risks and protect your online reputation. Clearly, review sites are not going anywhere. So why not make the best of them instead!
You don’t have to like travel review sites to use them to your advantage. This is how popular review sites like Google, TripAdvisor, Yelp and Facebook can help your business for free.
Become Visible Online
4 in 5 consumers have incorporated review sites into their purchase decisions. Nearly EVERYBODY checks reviews to inform their choice. We want to know what we are getting into!
Your customers can’t find you on Google or TripAdvisor? That’s suspicious enough.
In no less than 3 seconds you just lost a customer to your competitor who made the choice to be listed.
With consumers continuously seeking information to guide their purchases, businesses highly visible on travel review sites have a sure advantage.
Grow Your Customer Base
Travel reviews sites have a huge audience. Millions of people from every corner of the world log in every month to plan their holidays and find the perfect hotel or restaurant.
So why not take advantage of that? And it’s free.
Any business can create a page on Google, Yelp, TripAdvisor and Facebook and use these platforms to reach new customers without spending a dime.
Control Your Online Reputation
As mentioned above, any (legitimate) business can have their own page on travel review sites.
Anyone can create a page for YOUR business too. That’s right.
Your local seafood restaurant is not on Google or Facebook? You can create a page for them without their consent.
To control your online presence and reputation, claiming your listing is highly recommended if you want to be able to respond to reviews left for your business. Online reviews shape consumer behaviour and negative comments can drive customers away. 94% of consumers say a review has convinced them to avoid a business.
What to do if your business receives bad reviews? Don’t ignore them. Customers are more likely to visit a business if it responds to bad comments. A polite approach goes without saying.
Gain Valuable Feedback
Don’t take criticism personally. Reviews, good and bad, are constructive feedback and a valuable resource to improve your services and products.
People love the location of your B&B? Why not boast about it on your website. Coffee is badly received? Maybe it’s time to do something about it.
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Meet the Author
Hi! My name is Chris and I am a Dublin-based travel blogger, originally from France. Travelling from the Shetland Islands to Brittany, from Cornwall to Donegal, I hope to inspire people to make the Celtic frontier their next adventure.Learn more